A/B Testing Your Email Sender Name to Boost Engagement

A/B testing the sender name in marketing emails is a step toward optimizing engagement. It offers the potential for significant improvement by identifying which sender name—whether it's an individual's name, a company name, or a combination—best resonates with your audience.

A/B testing the sender name is not complicated, but it is an essential and manageable process. Here’s a simple guide on how to do it:

Variations to Test:

• Personal Name vs. Company Name: Experiment with using a specific person’s name (e.g., “John Doe”) versus a generic company name (e.g., “ABC Corp”) as the sender.

• Combination: Try combining personal with business names (e.g., "Jone Doe, ABC Company") to see if it resonates better.

Metrics to Measure:

• Open Rates: Assess which sender name leads to higher open rates.

• Click-Through Rates (CTR): Evaluate which sender name results in more clicks.

By analyzing which sender name leads to higher open rates and encourages more clicks, you can make informed decisions to benefit your business.